All of you have at one time or another attended some great events. What I am interested in is what you would say are the things that make an event truly stand out from other events. In this case, I am thinking about how Microsoft could raise the bar for events that it delivers as “first party” events in places like Minneapolis, Omaha, Des Moines, etc. Think – how could the VS 2010 Launch event have been absolutely killer….
Clearly, content is king, but I would love to hear your thoughts on the end-to-end experience…. Just some things to get the ball rolling…
- Content – Clearly we need to have good content. What makes good content? Is there a difference between Launch style content (new stuff) vs. other types of events (everyone has some level of understanding)? Can you have content that pleases both senior developers and a junior developer?
- Venue – How do you feel about theaters? Hotels better? Other? Is parking a big deal or just something you deal with? Screen requirements (multiple? High resolution? Etc.)
- Swag – is it a major turn-off if you don’t get product? Do you think handing out eval software on premise is worth it? Trinkets? Hard copy of links to resources?
- Food and Beverage – what is your expectation? The minimum required for an event?
- Demos – do you like longer, more elaborate demos? Quick hit, show me what I need to know? Scenario based? Do certain types of demos lend themselves to different types of events?
- Videos – Do you like opening videos? What kind? “Welcome from Steve Ballmer”, “Funny spoof videos”, “customer testimonials”, “cool tech demonstration videos”
I know there is more. If you could take some time leave a comment or two, that would be great!